Using Metrics to Move Annual Donors to Major Gifts

  • Wednesday, January 16, 2019
  • 7:00 AM - 9:00 AM
  • Hilton Hotel, Lisle/Naperville

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Speakers: Chris Hensley, Vice President, Philanthropy, Northwestern Memorial Foundation; Arnaud Buttin, Planned Giving Director, Northwestern Memorial Foundation

Topic: Using Metrics to Move Annual Donors to Major Gifts

Description: The Northwestern Memorial Foundation reorganized in early 2018 to more effectively serve donor needs. In addition, the reorganization aims to build robust donor pipelines to ensure long-term success for major and planned giving, which accounts for more than 70 percent of the organization’s fundraising. Hensley and Buttin will detail the reasons for the restructure, as well as their approach to establishing a healthy mid-level giving platform that ensures increases in the organization’s major and planned giving program.

About Our Speakers:

Arnaud Buttin serves as Program Director, Gift Planning, for Northwestern

Memorial Foundation. In this role, he oversees all system-wide planned giving initiatives and assists frontline fundraisers in soliciting and securing planned gifts.

Mr. Buttin has been raising funds and helping nonprofit organizations maximize their fundraising success for 25 years. He began his career in planned giving and continued evolving his skillsets and expertise in individual and major gift fundraising by working on comprehensive capital campaigns in key development and leadership positions in higher education, including Washington University in St. Louis and the University of Illinois at Chicago, and in healthcare, including Loyola University Health System and Northwestern Memorial Foundation.

As a consultant, Mr. Buttin has worked with a variety of nonprofit organizations including Herbert Hoover Boys and Girls Club, Family Resource Center, Endangered Wolf Center, Nurses for Newborns, the Hope School, Lutheran Church Missouri Synod, and Kirkwood Public Library.

Mr. Buttin received his BA from the University of Pennsylvania.


Chris Hensley serves as Vice President of Philanthropy for Northwestern Memorial  Foundation, the philanthropic arm of Northwestern Memorial Healthcare. In this role, Mr. Hensley leads donor retention and stewardship, donor acquisition, corporate and foundation relations, grant-making, employee giving and marketing/communications.

Prior to merging with Northwestern Medicine, Mr. Hensley served as President of Cadence Health Foundation where he spearheaded the successful $50 million Campaign for Cadence Health. Through this campaign, the foundation funded the construction of a Ronald McDonald House on the CDH campus, simulation centers at CDH and Delnor and helped establish the Home Centered Care Institute (HCCI) through donor engagement.

Previously Mr. Hensley served as regional vice president for the American Cancer Society. In this role, he led teams that raised more than $50 million. Mr. Hensley also played a leadership role in the Smoke-Free Illinois effort. In addition to fifteen years of experience in the healthcare arena, Mr. Hensley previously served as Chief of Staff to Illinois Lieutenant Governor Corinne Wood and worked as a staff member in the Illinois House of Representatives. 

Mr. Hensley received a BA from Lake Forest College and a MA in Public Policy and Administration from Northwestern University. Mr. Hensley has served on the HCCI board since 2016 and recently joined the board of the Chicago Youth Symphony Orchestra.

Sponsored by:


The Suburban Chicago Planned Giving Council
799 Roosevelt Road, Bldg 6-105, Glen Ellyn, IL 60137
Phone:  630-571-2800 | Fax: 630-571-0253  | scpgcouncil@gmail.com

Copyright 2016 | Suburban Chicago Planned Giving Council

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